Announced that sometime in 2013 it will begin offering customers a New discount
item: Wal-Mart's own brand of wine. The world's largest Retail chain is teaming
up with Ernest & Julio Gallo Winery of California to produce the wines at
affordable prices in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
into their shopping carts but, 'There ...is a market for inexpensive wine,'
said Kathy Micken, professor of Marketing at University of Arkansas,
Bentonville. 'However, branding
Will be very important.'
Customer surveys were conducted to
determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat
Possum) or red meat (Squirrel).
P.S. Don't bother posting to tell me that this is a hoax. I know Squirrel is
not a red meat.
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